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Alwarsha — Baghdad, Iraq

About us

We tell stories with a media mindset and plan with business goals in focus, bringing storytelling, production and measurement together.

Media, marketing and production. One team.

Alwarsha is a Baghdad-based media and marketing agency building the presence of brands, institutions and public figures. We bring together the storyteller who knows how to tell a story, the marketer who tracks every dinar, and the producer who creates the content in our own studios.

We develop, test and refine each idea to serve the project’s goals.

Our vision

To make marketing in Iraq a measurable decision, with clarity on spending and results.

Our mission

We build a presence with clear objectives for every company we work with, produce the content ourselves, measure its business impact and review it together every quarter.

Our expertise and facilities

  • Experience in journalism, television, screenwriting, campaign planning and media training.
  • A team spanning strategy, content, design, filming and editing.
  • A product studio with controlled lighting and backgrounds, and a sound-insulated studio for interviews and podcasts.
  • Advertising sets and location filming, with flexible setups for reels and vertical video.
  • Planning grounded in the Iraqi market, in Arabic and Kurdish, and aligned with local seasons and occasions.

Who leads Alwarsha?

Obaida Alsharif — Founder of Alwarsha

A journalist and media professional since 2009, screenwriter, public and election campaign planner, and media trainer. He has presented television programmes on channels including SANA TV, SPEDA TV, Rudaw, Alforat, Fallujah and Sama Mosul.

He has worked in marketing planning with Etar Media, Taboola and Travelport, and leads Alwarsha’s strategy, content, design and production team.

Sectors we work in

Building materials, home appliances, education, financial services, smartphones, consumer goods, institutions and public figures.

Some of the organisations we have worked with

Atlas Plast, TRISA Iraq, Gilgamesh University, Al-Nakheel Exchange, Nask Bank, INABA Iraq, Komoon phones, Dr. Duha Farooq and director Zain Al-Abideen.

Explore our work ↗