AlwarshaWe start with your business goal
Before selecting platforms, we identify what your project needs: messages, audience, budget and the outcome we will measure. Planning, production, content and campaigns sit under one responsibility.
Alwarsha — Baghdad, Iraq
How we work
From understanding your business goals to delivery and measurement, with a process we review every quarter.
Five services. One connected approach.
- Marketing strategy: Auditing your current presence, understanding audiences and competitors, choosing channels and defining measurable goals.
- Content and platform management: Monthly calendars, copywriting, post and carousel design, page management and community engagement.
- Media production: Product photography, reels, advertising stories, TV and radio commercials, and podcasts.
- Campaigns and paid advertising: Product launches, Meta campaigns directing customers to WhatsApp, influencers and on-the-ground events.
- Leadership presence: Personal branding for founders and executives, spokesperson media training, reputation and crisis management.
Start with one service or agree on an integrated partnership.
A process that learns from its results
1. Research and assessment
We identify primary, supporting and excluded channels, with a written reason for every decision.
2. Strategy
A document approved by both parties defines objectives, messaging, content pillars and the conversion journey.
3. Monthly calendar
Every post has a date, platform, concept, opening hook, copy and a clear action for the audience.
4. Design
Posts and carousels sized for each platform, with an agreed number of revision rounds.
5. Production
Batch filming over one or two days, according to the plan, followed by editing ready for publication.
6. Quarterly review
A performance report and written decisions on what to keep, improve or stop, informing the next quarter’s plan.
How do we measure impact?
We connect content to a business goal: WhatsApp messages, confirmed orders, calls, branch and showroom visits, or registrations, depending on the project.
Our quarterly review explains the five strongest and five weakest pieces of content and their business impact, ending with clear improvement decisions.
Our commitments
- One team and clear responsibility, from strategy to production.
- Every piece of content serves a measurable goal.
- Accurate information and substantiated claims before publication.
- Written agreements covering usage rights for on-screen talent and presenters.
- Planning that reflects the realities of the Iraqi market.
Our approach in practice
- Atlas Plast: Making technical information clear using reliable sources, linking it to professional value and showroom visits.
- TRISA Iraq: Arabic and Kurdish campaigns directing audiences to WhatsApp, measuring cost per confirmed order.
- Gilgamesh University: Separate content journeys for students and parents, measured by actual enrolment.
- Al-Nakheel Exchange: Content for multiple audience segments in three languages, with precise service descriptions and measurement of calls, branch visits and transfers.
How do we get started?
Our first step is a 45-minute introductory meeting to understand your business goal.
- A brief questionnaire about your company and its objectives.
- An initial assessment of your current presence and channels.
- A presentation of the strategy, delivery plan and scope of collaboration.
To book: operation@alwarsha.agency or WhatsApp +964 785 390 6916.
Explore our services