AlwarshaThe challenge
A short enrolment season and two audiences with different decision drivers: students and parents.
Alwarsha — Baghdad, Iraq
Case Study: Gilgamesh University
Distinct messages for students and parents.
Our approach
Two advertising journeys: student-focused content presented by a student ambassador, and parent-focused content with clear information on costs. Department videos and content addressing misconceptions about admission grades.
Measurement focus
Actual enrolment, with a clear next step through WhatsApp.