Content Writing, Marketing Strategies and Viral Formats

What will you learn?

1. Understanding your audience and choosing the right content for them.
2. The foundations of content writing and message development.
3. Writing hooks and creating attention-grabbing openings.
4. Using established content and reel writing formats.
5. Creating shareable content and understanding what drives viral reach.
6. Developing a content strategy and a complete publishing plan.
7. Writing sales and marketing copy with clear calls to action.
8. Analysing results and improving content with AI tools.

Course objective: Move beyond writing individual posts to building content with a clear idea, purpose, strategy and real potential to spread.